Established in 1923, the Danish sports brand Hummel has a long history within the international sportswear industry. Headquartered in Aarhus, Denmark, Hummel's mission is to CHANGE THE WORLD THROUGH SPORT based on a unique Company Karma philosophy that strives to balance running a profitable business while maintaining a high degree of social responsibility. Hummel designs, produces and markets high-quality clothes, sports equipment, and fashion and leisure sportswear for adults and children. It is privately owned and part of the Thornico Group.